Recently, the 2024 China High-end Electrical Appliance Industry Ecology Conference and Red Star Macalline’s “3 + Star Ecology” strategy press conference was held in Xiamen. On the scene of the conference, many high-end brand executives from the home appliance, home furnishing and home decoration industries and heavy guests from the business and finance industry were present to discuss, and jointly opened a new chapter in the development of China’s high-end electrical appliances industry.

As the strategic partner of Red Star Macalline for many years, A company has 150 years of brand history.O. Smith was invited to attend the meeting. Mr.Qiu Bu, senior Vice President of the Group and President of China, attended the scene and attended the theme dialogue of “Dialogue BOSS: Standing on the Three Integrated Engine” to share the ways to improve the quality and efficiency of enterprises.

AI-LiNK high-end smart interconnection leads the development of the industry

The dialogue is hosted by Xie Yingying, a well-known host of CCTV financial channel. In the face of the 5 trillion yuan residential market after the integration of home appliances, can high-end electrical appliances lead the new ecological C position? How to improve the quality and efficiency of enterprises in the new ecology?use A.O. Smith as a representative of a number of home and foreign home appliances home decoration industry executives also launched a wonderful interaction.

Mr.Qiu first affirmed the far-reaching significance of the conference, ” which can help you fully perceive the macro changes in the market and the actual embodiment in the users. On this basis, we can quickly grasp the changes of users’ needs, and finally provide them with better product and service experience.”Then it also gave a positive response to” 3 + Star Ecology “.” The new ecology, composed of home appliances, home furnishing and home decoration, can jointly provide consumers with one-stop experience, one-stop consumption and one-stop home service, which is the real return of user value.“

In Qiu’s eyes, the meaning behind high-end electrical appliances is in “leading the development of the whole industry”. For a multinational company with a history of 150 years of innovation, consumer demand has always been there, and the key is “whether your technology can give consumers a new space for their imagination”. In this sense, ” there is still a lot of space in the home appliance industry, so that the powerful enterprises can make more technological innovation.”

One-stop service + scene experience, reshaping the ecology to promote consumption upgrading

How can we help every family to create a better emotional space?in recent years,A.O. Smith on the unremitting exploration, with the help of exclusive research and development of AI-LiNK high-end wisdom, build the wisdom of “integrated system”, “wisdom interconnected set”, “super item” three layer system, through the multi-level, three-dimensional layout, innovation makes AI-liNK wisdom five constant integrated system, AI-LiNK healthy good wind water kitchen, help Chinese consumers really experience what is “high-end comfortable wisdom life”.

Not only that, the company also continues to build “design online, construction online, service online” one-stop service platform, the establishment of “water quality online”, “safety online”, “active service” and other unique application scenarios. From pre-sale design, in-sale construction to after-sale active butler service, have realized online, the whole process, one-stop service, so that users feel at ease, at ease.

It is also not difficult to see that in A.O. Smith in recent years, expanding high-end wisdom interconnection strategy, similar to the layout of the “3 + star ecological” already in the leading chain landing flowering —— with the help of good products, good service, good experience, for each user value surprise, drive consumers yearning and pursuit for a better life, effectively promote a wider range of consumption upgrade.

Together to create a “whole house, good wind and good water” to enjoy a healthy life

As an ecological partner committed to creating the vision of a better life for middle and high-end users, A.O. Smith and Red Star Macalline have many similarities in strategic planning, business philosophy and other aspects, and have reached a high degree of consensus on jointly promoting the high-end electrical appliances strategy and HVAC intelligent integration strategy. Following 2022, the two sides to build the first Shanghai true north after high-end intelligent life pavilion, and in Beijing, Shijiazhuang, Jinan, Hangzhou, Xuzhou, Fuzhou, Guiyang, and other key cities built good wind water experience pavilion, in the relevant area caused great attention of consumers and from all walks of life, also set up the new benchmark for the whole industry.

Now, with the help of the trinity of “3 + star ecology”, the two sides will fully rely on A.O. Smith’s scientific and technological research and development, product and service hard power, combined with the advantages of Red Star Macalline’s terminal sales and scene experience, to create a one-stop “smart and comfortable home” solution for domestic consumers, to provide leading solutions for the future development of the industry.

As Qiu always said at the end of the dialogue: ” we want to impress consumers through a perfect experience, with our integrity innovation to make them satisfied, bring them more value; the whole house good wind good water, enjoy a healthy life —— when every consumer can return to their family, to feel the warmth of family and relatives, and willing to struggle for it, then the whole society will become more beautiful!”